Optirank

Our Project Overview:

NovaAI is a next-gen SaaS platform that helps individuals and teams automate tasks using AI. The client needed a modern, fast, and high-converting website to launch their beta product and capture early user interest.

Problem Occurred During Execution.

NovaAI’s initial web presence lacked structure, clarity, and impact. The brand needed a compelling landing page that could effectively explain the product, generate beta sign-ups, and establish credibility among early users and potential investors.

‍

Challenges Identified:

• Unclear product positioning and messaging
• No visual hierarchy or design consistency
• Low mobile responsiveness and poor performance
• Absence of SEO and lead capture elements

‍

Strategic Solution

I stepped in to create a polished, responsive, and conversion-optimized SaaS website using modern tools and design principles.

‍

Key Actions Taken:

• Built a dynamic, mobile-first layout using Next.js and Tailwind CSS
• Integrated Framer Motion for smooth animations and user engagement
• Developed reusable, scalable UI components
• Deployed to Vercel with CI/CD, image optimization, and caching
• Added lead capture via beta access form with validation
• Improved SEO and accessibility for better discoverability

Outcomes Final Website Launch

The final website delivered exceptional results, driving a 300% increase in beta sign-ups and achieving 90+ Lighthouse scores in both performance and best practices. It also played a crucial role in helping NovaAI attract early-stage investor interest. Overall, the new digital presence successfully positioned the brand as a sleek, future-ready AI platform, enhancing credibility and user engagement from day one.